Raffle Winner

Spring India Event Winner.

Congratulations to our event raffle winner!  Be sure to stop by our booth when we are at conventions.

This includes: One night stay at the Historical Westin St. Francis Hotel, HydraFacial, 60 min massage, 20 units of botox and a gift bag of products.

Package Valued at $1300

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Snapchat Dysmorphia – Article by Dr. Meaghan Noud

Snapchat Dysmorphia: How social media beauty standards have transformed the aesthetic patient’s expectations

By Dr. Meaghan Noud

We have always lived in a world with ever-evolving standards of beauty. But in today’s world with filtered selfies and the popularity of image-based social media, photoshop is in everyone’s arsenal, bringing the aesthetic “bar” to a whole new level and to a whole new population. What’s more, is that social media shifts the critical eye inward. Instead of merely judging others, the self-reflective technology asks us to judge ourselves.

Some photo-editing technology is obviously designed for frivolous fun and a make-believe style of enjoyment.  A few swipes on Snapchat can give your selfie puppy ears or a flower crown. However other apps, such as Facetune, can be used to achieve a more subtle, yet still very hypothetical improvement to your image such smoothed out skin, minimized  nose, whiter teach and big/bright eyes and lips. Mere minutes after a quick share on Instagram, and the likes and comments start rolling in. These filters and edits have become the norm, altering people’s perception of beauty worldwide. Moreover, the generation that uses these apps the most was born into an age of social platforms where their feelings of self-worth can be based purely on the number of likes and followers that they have, which is directly related to and dependent upon how good they look and how great the images are.

But haven’t we always idealized photoshopped images? Only a few decades ago, it was exclusively the celebrities and models that were made to look perfect in images or advertisements. The general pubic was left to idealize this standard of beauty.  However, presumably the public knew about the editing and photoshopping and alterations done to achieve the flawless look seen on TV or ads. Today, with social media and apps like Snapchat and Facetune, a similar level of perfection is accessible to, and therefore expected of everyone.  In today’s world, we are not only comparing ourselves to unachievable beauty standards of celebrities, but suddenly we are comparing ourselves to a friend, classmate, coworker, or even an augmented and heavily edited version of ourselves on our phone apps.

The pervasiveness of these filtered images can take a toll on one’s self esteem, make one feel inadequate for not looking a certain way in the real world, and may even lead to body dysmorphic disorder (BDD), which is a clinical disorder characterized by an excessive pre-occupation with a perceived flaw in appearance. Ironically, at the same time that studies have discovered that individuals with a dysmorphic body image may seek out social media as a means of validating their attractiveness, studies have also found that individuals with higher levels of social media engagement have a higher level of body dissatisfaction.

So what does all of this mean for cosmetic surgeons when consulting with patients in this era? It means that patients more than ever are demanding quick, easy and permanent beauty solutions in real life, just as they expect immediate improvement through editing their image on their phones. Patients are also seeking surgery and treatments hoping to look better in selfies and social media. Plastic surgeons first identified this trend in the 2017 Annual American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) survey. Current data show that 55% of surgeons report seeing patients who request surgery to improve their appearance in selfies, up from 42% in 2015. The survey also noted an increase in the number of patients sharing their surgical process and results on social media.    In addition, excessive scrutiny of selfies is also changing the presenting concerns of patients. Prior to the popularity of selfies, the most common complaint from those seeking rhinoplasty was the hump of the dorsum of the nose. Today, nasal and facial asymmetry is the more common presenting concern.

A new phenomenon, dubbed “Snapchat dysmorphia,” has patients seeking out cosmetic surgery to look like filtered versions of themselves with fuller lips, bigger eyes, or a thinner nose. This is an alarming trend  for surgeons because those filtered selfies often present an unattainable look of a fantasized version of the patient. This sets the patient up for disappointment after treatment due to an unrealistic expectation to begin with. In this way, it is concerning that these social media apps are are making us lose touch with reality because we expect to look perfectly primped and filtered in real life as well. Ultimately, it is the physician’s responsibly to understand the implications of social media on body image and self-esteem when counseling patients on expectations prior to any treatment intervention.

References:

Rajanala S, Maymone MBC, Vashi NA. Selfies—Living in the Era of Filtered Photographs. JAMA Facial Plast Surg. Published online August 02, 2018. doi:10.1001/jamafacial.2018.0486

McLean  SA, Paxton  SJ, Wertheim  EH, Masters  J.  Photoshopping the selfie: self photo editing and photo investment are associated with body dissatisfaction in adolescent girls.  Int J Eat Disord. 2015;48(8):1132-1140.

American Academy of Facial Plastic and Reconstructive Surgery. 2018 Annual Survey Statistics. https://www.aafprs.org/media/stats_polls/m_stats.html. Published January 29, 2018. Accessed March 6, 2018.

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Dr. Yvette Gentry

Dr. Gentry is Board-Certified, Fellow of the American College of Obstetrics and Gynecology and a member of the American Society of Laser Medicine and Surgery.

Introducing Dr. Yvette Gentry

Dr. Yvette Gentry received a B.S. in Genetics from the University of California at Berkeley and an M.D. from the University of Washington in Seattle. Dr. Gentry's Obstetrics and Gynecology specialty training was completed at the University of California at San Francisco (UCSF). She is Board-Certified and a Fellow of the American College of Obstetrics and Gynecology (FACOG). She a member of the American Society of Laser Medicine and Surgery.

Dr. Gentry has been practicing medicine in the Bay Area since 1993. She is a published researcher and has been featured in California Department of Public Health campaigns encouraging mothers to seek medical care for their families. Dr. Gentry has been featured on a nationally syndicated health television program as well as on local news (KTVU and KPIX) and the cable channel BET. She was one of the 2 California doctors listed among America’s Favorite OB/Gyns in Essence Magazine. Currently she is an Associate Clinical Professor teaching surgical techniques to residents at the University of California San Francisco.

Over the years she has served as a Surgical Preceptor teaching surgical techniques to physicians throughout the Bay Area including Marin General, Alta Bates, and John Muir Medical Centers. Dr. Gentry has expanded her comprehensive Ob/Gyn skills to include Minimally Invasive Laparoscopic/Robotic Surgery, Peri-Menopause management, Cosmetic Pelvic Floor/Vaginal Surgery, Alternatives to Surgery for Urinary Incontinence, and Sexual Wellness.

Curriculum Vitae

Residency
University of California at San Francisco Dept. of Ob/Gyn, Chairman Robert Jaffe M.D., San Francisco California
July 1992-June 1995

Internship
University of Washington School of Medicine
Dept. of Ob/Gyn, Chairman Morton Stenchever M.D., Seattle Washington
June 1991-June 1992

Medical School
University of Washington School of Medicine, Seattle Washington
Doctor of Medicine
September 1987-June 1991

Undergraduate
University of California at Berkeley, Berkeley California
B.S. Genetics
September 1982-June 1987

  • Named One of Top Doctor’s U.S. News and World Report 2013
  • Awarded one of “Americas Favorite Ob/Gyns” by Essence Magazine 2001
  • California, #G076174, issued 8/92
  • Diplomat, National Board of Medical Examiners July 1992
  • Diplomat, American Board of Obstetrics and Gynecology November 1997-Current
  • Evaluation of a Rapid Enzyme Immunoassay Detection Test for a Group B Streptococcus Gentry YM, Hillier S, Eschenbach D. Obstet Gynecol 78:397, 1991.

Relevant Clinical Skills:
Comprehensive Obstetrics and Gynecology, emphasis on fibroid management/surgery, Operative Laparoscopy (LAVH, Laparoscopic Supracervical Hysterectomy, Myomectomy,) Operative Hysteroscopy (Myomectomy, Septum removal, multiple ablation techniques) as well as alternatives to Hysterectomies. DaVinci Robot assisted Laparoscopic Surgery

  • Clinical Investigator for NIH research conducted by California Family Health Council, 2012 – Present
  • Assistant Clinical Professor Dept. Ob/Gyn, UCSF, 2009 to present
  • Obstetrics and Gynecology Private Practice 1996-Present
  • Medical Director, East Bay Women's Health, Inc. 2006-Present
  • Proctor/Instructor of DaVinci Robotic Surgeons Intuitive Surgical
  • Proctor/Instructor of Surgeons using the Essure Hysteroscopic Device Conceptus Medical, 2008-Present
  • Proctor/Instructor of Surgeons using the Novasure Hysterscopic Endometrial Ablation Device Hologic Inc., 2008-Present

Professional Affiliations:

  • Fellow of the American College of Obstetrics and Gynecology
  • Sinkler Miller Medical Association
  • Alameda Contra Costa Medical Association
  • California Medical Association
  • Member of American Society for Laser Medicine and Surgery Member of the Laser Institute of America

Independent Doctors Know You Like Family

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Hair Regeneration Study – San Francisco, CA

What is the study about?

We are recruiting individuals between the ages of 18-70 who are suffering from androgenic alopecia to see if they qualify to participate in a clinical study involving the assessment and treatment of androgenic alopecia (AGA).

Androgenic alopecia is a chronic, nonscarring, age-related disorder that is marked by a progressive reduction in the diameter, length, and pigmentation of the hair. The hair loss or balding is typically located on the central scalp may be present with other various patterns of hair loss as well and is generally thought to be related to genetics and hormone levels. Symptoms include increased hair shedding, transition in the involved areas from large, thick, pigmented hairs to thinner, shorter, indeterminate hairs and finally to short wispy nonpigmented hairs.

Our study is being performed so that we may compare the efficacy of PRP and stem cells vs the combination therapy of PRP and stem cells with light therapy. PRP contains a concentration of various growth factors that stimulate regenerative cells in the microenvironment of the hair follicle by activating the growth phase and accelerating the cellular growth of miniaturized hairs, whereas light therapy has shown to accelerate blood flow and enhance protein synthesis. These non-invasive therapies have been shown to provide tremendous improvement of AGA. We encourage our participants to enroll in this exciting and beneficial study for those who are looking for fuller thicker hair.

Where is it located?

Our physician partner in San Francisco, CA will reach out to you with the details if you qualify.

Do I Qualify?

To find out if you qualify fill out the registration form located at

Hair Regeneration Study – San Francisco, CA

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Dr. Meaghan Noud – Plastic Surgeon San Francisco

Dr. Meaghan Noud is a board certified Otolaryngologist - Head and Neck Surgeon and Board Eligible Facial Plastic, Reconstructive Surgeon

Dr. Meaghan Noud

Dr. Meaghan Noud is a board certified Otolaryngologist - Head and Neck Surgeon and Board Eligible Facial Plastic, Reconstructive Surgeon with a medical degree from the David Geffen School of Medicine at UCLA.  Dr. Noud grew up in Northern California and received a bachelors degree in Animal Physiology and Neuroscience from the University of California San Diego (UCSD), where she played 4 years of intercollegiate basketball for the National Collegiate Athletics Association (NCAA). After earning her undergraduate degree, Dr Noud excelled in medical school at UCLA in the College of Applied Anatomy. Upon graduation, Dr Noud accepted a residency position at the nationally top-ranked, five year surgical training program in Otolaryngology-Head and Neck Surgery at Vanderbilt University Medical Center. Dr. Noud continued her academic success in residency and was accepted into one of the most coveted fellowships in the country for Facial Plastic and Reconstructive Surgery at University of California, Davis. At UC Davis, Dr. Noud had the fortune of training under the world-renowned and former president of the American Academy of Facial Plastic and Reconstructive Surgery, Dr. Jonathan Sykes. During her medical school, residency and fellowship years, Dr. Noud was heavily involved in various academic, research, clinical, operative, and teaching endeavors. Dr. Noud has an extensive operative experience and has done over 3,000 surgical procedures in the Head, Face and Neck, and has taught countless medical students and resident physicians to perform aesthetic and reconstructive surgical procedures.

Throughout her career, Dr. Noud has made an effort to surround herself with the very best mentors and peers, in order to develop and maintain a tradition of providing the very best care to her patients. She continues this tradition of excellence in San Francisco at the SF Institute for Aesthetic and Regenerative Medicine.

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